Over time, the fiction and non-fiction properties developed stickiness, leading to loyal viewership for the channel. It introduced Kannada remakes of popular Colors shows – Baalika Vadhu and Madhubala (the former is still one air) apart from new reality shows and original fiction shows. Since then, Kumar and team made some changes in programming and strategy. At the time, the channel was at number four in a four-five channel market. The format of the show is owned by Endemol India and it's Hindi variant is currently on air on the network's flagship Hindi general entertainment channel Colors.Ĭolors Kannada, as it was rebranded in April this year, was originally under the ETV brand of regional channels that Viacom18 got under its fold in 2012. The show has a massive advertising inventory considering it airs for 99 consecutive days at the prime time for an hour on weekdays and 1.5 hours on weekends. The main traction among spot advertisers is expected to come from jewellery retailers since gold jewellery is an important part of religious customs in the South Indian market. The show has roped in OLX as the title sponsor with Vini (deodorant brand Fogg), Gemini Oil and Eastern Masala coming on board as sponsors as well.Īpart from this, the show is expected to attract a lot of spot advertising considering its airs during the festive season.
The show kicks off on October 25, airing 99 episodes for the season Monday through Sunday at 9 pm.
Bigg Boss Kannada, a regional variant of the celebrity reality show Bigg Boss, will be back on Colors Kannada after spending a season on Star’s Suvarna (season two aired in 2014).
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